Jennifer Martinez

@jen_marietta

Water heater leaking — needs same-day replacement

30068 · East CobbOPP-2026-1422Jul 31, 2026 — 6:42 AM

$7,200

Confirmed Revenue

Same-Day Priority

Approved Flow UsedEmergency Flow

Emergency dispatch — same-day water heater replacement with financing and rebate qualification

Source

Community

Signal Confidence

94%

Approved Flow

Emergency Flow

CRM Status

Synced

Pop Credits

+120

Complete Revenue Journey

One connected timeline — from the original demand signal through approved flow selection, ServiceTitan booking, and confirmed revenue

Step 1 · Signal DetectedJul 31 — 6:42 AM

Water heater demand spike in ZIP 30068

Plumbing-related service requests up 280% in East Cobb over 48 hours. Multiple Nextdoor posts about aging water heaters. Forecast: cold front increasing hot water demand.

Source:Nextdoor — East Cobb Neighbors

Signal Type:Emergency service request + demand cluster

Confidence:94%

Trigger:Active leak + aging housing stock + seasonal demand

Step 2 · Approved Flow SelectedEmergency FlowJul 31 — 6:44 AM

Emergency Flow automatically activated

SyncPop matched the signal to the operator-approved Emergency Flow. This flow authorizes same-day dispatch, financing qualification, and rebate identification — all pre-configured during onboarding.

Flow:Emergency Flow (approved)

Authorization:Onboarding config — auto-approved

Capabilities:Same-day dispatch, financing, rebate matching

Qualification Path:Issue → ZIP → Urgency → Financing → Rebate

Step 3 · Engagement ReceivedJul 31 — 6:48 AM

Jennifer Martinez posted an emergency request

Original community post captured and linked to this opportunity record. SyncPop engaged within 3 minutes.

Customer:Jennifer Martinez

Platform:Nextdoor

Original Post:"Water heater leaking badly... need someone out ASAP"

Response Time:3 minutes

Step 4 · Guided ConversationEmergency FlowJul 31 — 6:51 AM

SyncPop qualified the homeowner

Automated conversation captured service need, ZIP, urgency, system details, financing interest, and rebate eligibility. 10-minute conversation window.

Service Need:Water heater replacement — Rheem 50-gal, ~14 yrs

ZIP Code:30068 — East Cobb

Urgency:Same-Day / Emergency

Financing Interest:Yes — pre-qualified

Rebate Eligibility:Georgia Power — $350

Contact Captured:(770) 555-0193

Step 5 · ServiceTitan SyncJul 31 — 7:02 AM

Sent to ServiceTitan — job dispatched

Qualified opportunity synced to ServiceTitan as a new job. CSR assigned, technician dispatched from Marietta location, appointment booked same-day.

CRM Status:Synced ✓

Job ID:ST-51247

CSR Assigned:Tanya Brooks

Technician:Mike Reynolds (Lead Plumber)

Appointment:Aug 1, 2026 — 10:00 AM

Business Unit:Residential Replacement

Job Type:Water Heater Replacement → Emergency

Step 6 · Revenue AttributionAug 1 — 11:45 AM

Job completed — $7,200 replacement with rebate + financing

Rheem 50-gallon high-efficiency replacement completed. Georgia Power rebate applied, 12-month financing used. Revenue confirmed and connected back to original community signal.

Job Status:Completed ✓

Confirmed Revenue:$7,200

Original Source:Nextdoor community signal

Flow Used:Emergency Flow

Cost of Activation:$285

Operator Return:25.3x ROI

Rebate Applied:Georgia Power — $350

Financing Used:12-month same-as-cash ✓

Partner Funding:$1,500 (Rheem Pro Partner)

Pop Credits Earned:+120